Next week, CBS and Turner Sports will unveil a new way to watch the NCAA Men’s Basketball Tournament, using two companies, two production teams, two sales forces, and four networks to air every game in the 68-team tournament. Although a plan may be in place, the playbook is by no means carved in stone, as even the top executives at CBS and Turner are not sure how quickly viewers will grasp the new broadcast schedule.
Commercial time during the NCAA men’s college basketball tournament is virtually gone, despite the complications introduced by showing games on four channels instead of one. March Madness, as the NCAA tournament is more commonly known, is nearly sold out of TV and digital inventory on CBS and Turner’s TNT, TBS and TruTV. That’s the earliest the event has sold so much inventory in recent memory.
Sean McManus is stepping down as president of the news division to become chairman of CBS Sports. CBS News will now be headed by Jeff Fager, as chairman, and David Rhodes, as president.
CBS Sports and Turner Sports have teamed up with automaker Infiniti in a pact that extends well beyond the margins of March Madness. Having signed on as an official NCAA corporate partner, Nissan’s Infiniti marque will run a multiplatform campaign on CBS, CBSSports.com and NCAA.com throughout the regular season. Once the the newly expanded 68-team tourney tips off on Turner’s truTV, Infiniti will begin running its spots in each March Madness broadcast.
Dan Sabreen has been promoted to senior manager, communications, CBS Sports, where he will continue to manage publicity for CBS College Sports Network and related CBS Sports programming. Sabreen previously was manager of corporate communications for CBS College Sports Network. In this expanded role, Sabreen will take on new responsibilities, including the NCAA Division I […]
Newsy Ramps Up For 24/7 News
Jennifer Sabatelle promoted to VP of Communications and Gerard Caraccioli named executive director.
ESPN executive David Berson gets a strategic role in CBS Sports operations and will also run the company’s CBS College Sports cable channel as president.