Telemundo Names Chaparro Vegas VP Of Marketing

Telemundo today appointed industry veteran Daniela Chaparro Vegas vice president of marketing. In this role, she will lead the strategic development and execution of all marketing for Telemundo. She will be based in Miami and report to Aileen Angulo-Merciel, SVP of marketing and creative.

Chaparro Vegas will be responsible for maximizing the reach and effectiveness of consumer marketing campaigns to the U.S. Hispanic market. Among other responsibilities, she will supervise the network’s media buys, manage marketing partnerships and lead nationwide events to optimize reach and continue to build the Telemundo brand.

Previously, Chaparro Vegas was the VP of marketing and digital at NBCUniversal International Networks Latin America where she was responsible for all B2B and B2C marketing efforts and digital initiatives of NBCUniversal International’s portfolio of channels in Latin America including Universal Channel, E! Entertainment Television, Studio Universal, Syfy and Telemundo Internacional.

Prior to that role, she was VP of marketing and creative services at E! Networks Latin America.

Chaparro Vegas earned her bachelor’s degree in mass media communications at Universidad Católica Andrés Bello in Venezuela and earned her master’s degree in psychology of persuasive communication at Universidad Complutense de Madrid in Spain. She is fluent in English, Spanish, German and Portuguese.