TVN FOCUS ON ADVERTISING

TVN Focus On Advertising | Stations Project Core Ads To Rise In 2021

Sales and research executives from CBS Television Stations, Gray Television and BIA said they see a sharp rise in core revenue ahead this year, while UM Worldwide threw some colder water on that prediction in a TVNewsCheck webinar on spot TV last week. The executives also tackled the iffy near-time prospects of fully-functional automated buying and selling and the growing revenue prospects of local streaming. Above, Julio Marenghi, president, advertising sales at CBS Television Stations said that the CBS owned stations are seeing more money from OTT business extensions — “There’s definitely more money than there was a year ago” — but it’s not yet significant.

TVN Webinar To Size Up 2021 Spot TV Market

Leaders of the local TV advertising buying, selling and research community will offer their outlook on the developing 2021 spot TV market during a TVNewsCheck Working Lunch Webinar. Set for Wednesday, Jan. 27, at 1 p.m. ET, the event will feature (clockwise from upper left): Becky Meyer, SVP national sales, Gray Television; Julio Marenghi, president of sales, CBS Television Stations; Brad Thompson, SVP and partner, integrated investment, UM Worldwide; moderator Janet Stilson, contributing editor, TVNewsCheck; Bruce Roberts, president, WideOrbit and Rick Ducey, managing director, BIA Advisory Services. Register here. 

CBS’s Marenghi, ABC’s McMahon Urge Support Of Impressions Plan

The two station group chiefs say they welcome the TVB’s plan to transition to impressions-based local TV currency.

Julio Marenghi To Head Sales For CBS O&Os

He will oversee ad sales for the group’s 27 stations, as well as the division’s digital properties,  including the new CBSN Local.

Media General Names New Broadcast CRO

Former Turner Broadcasting ad sales chief Julio Marenghi will be responsible for the development and execution of all advertising sales plans for Media General’s 71 television stations in 48 U.S. markets.

WGN America Ups Julio Marenghi To EVP-GM