“You can no longer just be a broadcaster,” says SmithGeiger’s Andrew Finlayson. “You have to go beyond that.” In addition to offering content across digital and social media platforms, broadcasters, particularly TV stations, need to create and promote the usage of mobile apps, both for entertainment content and local news. (Photo: Wendy Moger-Bross)
Ninety percent of local news organizations in the nation’s biggest markets have mobile apps, so why aren’t they making the most of them? Amy Schmitz Weiss, associate professor in the School of Journalism and Media Studies at San Diego State University, examined which news organizations are using geolocated news and the type of content is being geolocated.
Nielsen says its Digital Ad Ratings will now provide cross-device measurement of advertising audiences on YouTube across all computers and mobile devices.
The free, 24-hour channel will provide child-friendly fare during primetime and other periods that draw kids, said Paula Kerger, PBS CEO. Member stations now get up to 12 hours daily of kids’ programming from PBS. The service also will be available online as a live stream on the pbskids.org website and on the PBS Kids video app for mobile devices and platforms such as Roku and Apple TV.
CJ&N’s Steve Schwaid: “We’ve been monitoring station feeds as they head into winter storms and we see one constant. The [mobile app] maps with snow/rain totals are almost impossible to see. Stations are taking weather maps from their broadcast air or from the weather computer made for the broadcast and are just sticking them in the feed. Some folks assume that if it looks good on the PC/Weather monitor, it’ll look OK on a 4.5 inch phone screen. That doesn’t work.”
For broadcasters, the big payoff from mobile and social media comes when viewers tune in to watch the local weathercast. When they do, they’ll find several new presentation and forecasting tools that make weather on the big screen even more accurate and easy to understand. One impressive new presentation tool finding its way into weather and traffic reports is augmented reality, or AR. Above, KWTV Oklahoma City displays wind shear warnings using Baron Services tech. This is the final installment of a three-part special report on weather. Read all the stories here.
Calkins Media and its Chief Digital Officer Guy Tasaka have retooled its Amazon Fire OTT app to allow for more monetization and discovery opportunities. It has also overhauled its mobile app at WWSB Tampa, Fla., resulting in a 900% increase in video views. The revamped version has since been rolled out at Calkins’ WAAY Huntsville, Ala., and WTXL Tallahassee, Fla.
It will use WiOffer’s WiO cross-platform mobile app to supply offers, savings and information anytime, anywhere from national or hyper-local brands. WiO will be promoted across 20th Television’s shows, and features voice recognition, text and ACR (audio content recognition) technologies, allowing viewers to interact with advertiser brands.