Charter Communications said it plans to launch an over-the-top streaming video service at the end of March dubbed TV Essentials to its broadband-only customers without a video service, in the cable industry’s latest effort to recapture pay TV subscribers.
The network will use Rentrak’s TV Essentials census-based TV ratings service.
Multi-screen media measurement firm Rentrak Corp. announced that it has signed a long-term TV Essentials contract with Crown Media Holdings Inc. for its Hallmark Channel and Hallmark Movie Channel cable networks. Hallmark used Rentrak’s proprietary “Stickiness Index” during the 2011 upfront season. “We expanded our relationship to a full subscription to Rentrak’s TV measurement service […]
Multi-screen media measurement firm Rentrak Corp. today announced a contract with Hallmark Channel and Hallmark Movie Channel for Rentrak’s TV Essentials service, which includes the company’s proprietary “Stickiness Index.” “Rentrak developed the ‘Stickiness Index’ as a tool to give networks and advertisers a more valuable metric to measure engagement for linear TV programming. We are […]