As head of Hispanic ad agency Publicidad Arismendi, Eva Rodriguez won General Motors’ Buick account and created the car brand’s first Spanish-language commercial, which ran on Univision last week. But Eva isn’t real. She’s the heroine of Univision’s 8 p.m. telenovela Eva Luna, and part of her role is to take the product integration common in novelas to a new level.
Maelia Macin becomes executive vice president of network sales for Univision Networks. Peter Lazarus is now executive vice president of sales strategy – new networks. And Alberto Mier y Terán heads the company’s flagship stations in Los Angeles.
Univision and Telemundo have been preaching it. Now the challenge is to profit from it. The two networks — and other Spanish-language media — have said results from the 2010 Census will validate a surge in the Hispanic population and bring more ad dollars their way. And in some cases, census results are even outpacing estimates.
Following an expanded programming agreement with Televisa, Univision is exploring the launch of several new Spanish-language networks, including a novela channel. It may also import Televisa networks in Mexico and Latin America to the U.S. and perhaps debut a sports outlet, CEO Joe Uva said.
Univision is taking a run at ESPN with a new app providing instant score updates. Its new “Marcador (Scoreboard)” app for the iPhone and iPod Touch is the first of several planned to capitalize on the Hispanic audience’s fervor not only for soccer, but other sports as well.
Isaac Lee, who was named Univision News president in December 2010, has made his first round of personnel moves. Gone is Sylvia Rosabal, VP and Director of News, who had been with Univision for 26 years. Lee named Daniel Coronell VP of network news and also made a number of promotions.
The former executive news producer at Phoenix Telemundo affiliate KTAZ moves across town to head up news at the Univision O&O.
The former AOL and NBC executive will oversee all of the Hispanic media company’s revenue-driving functions including its TV and radio station groups.
SANTIAGO, Chile (AP) — Don Francisco says he got a breakfast surprise Wednesday morning: a 43-year-old man wants to call him “papa.” The 70-year-old host of Univision’s Miami-based Sabado Gigante show, whose real name is Mario Kreutzberger, says he’s seeking legal help in Chile in response to the paternity claim, which was quietly filed last […]
The finale of Univision’s hot telenovela Soy Tu Duena led the Spanish-language broadcaster to a nightly win among all broadcast networks on Monday in the adults 18-49 demographic. Univision’s 2.0/6 edged out all-repeat CBS at a 1.9/5.
Veteran journalist Isaac Lee named president of news and Alexander “Sandy” Brown named president of sports while 26-Year Univision veteran Alina Falcón to become special adviser.
Univision President Cesar Conde didn’t swat away suggestions last week that Univision could outperform all competitors in at least one important ratings metric within five years: that it becomes the top-rated network — whether in English, Spanish, or Mandarin — among 18-to-34 viewers.
Spanish-language news media, in particular the television and radio giant Univision, are coming into their own.
The Spanish-Language media company is the official hispanic media partner of select Super Bowl XLV events; the new agreement expands NFL coverage across Univision’s platforms.