Viamedia Promotes Jim Loughran To SVP Of Convergent Video Partnerships

Viamedia, a fully-integrated independent cross-media local advertising company, has named Jim Loughran senior vice president of convergent video partnerships, overseeing the company’s cloud-based advertising solution that brings the digital and linear television worlds together. He will be responsible for QTT’s overall business, product, communications and marketing strategy.

David Solomon, Viamedia CEO, said: “Since joining Viamedia, Jim has been a trusted leader and has proved to execute and drive digital sales. No one is better suited to continue leading Viamedia’s cross-media advertising solutions as SVP of Convergent Video Partnerships, than Jim. There is no doubt he will create even more value and bring more innovation to our advertising business customers.”

Loughran joined Viamedia in 2020 as senior vice president of digital and in his time with the company has played an integral role in executing and driving digital sales. In his new role, Loughran will continue to oversee the patent-pending QTT technology that requests and receives ads programmatically from digital ad exchanges to enable real-time linear cable television ad insertion utilizing existing cable TV infrastructure.

Viamedia says its QTT solution “significantly increases cable ad dollars and advertisers’ marketing options by tapping into the surging programmatic digital advertising marketplace.”

Loughran will be based in New York City and will continue to report to Solomon. Loughran previously was senior vice president, national addressable, OTT and digital sales for Ampersand (formerly NCC Media), where he grew ad revenue from approximately $10 million to more than $100 million.