VR Market Could See Significant Growth
A key factor limiting the amount of quality virtual reality content available today is the cost of producing it relative to the number of …
A key factor limiting the amount of quality virtual reality content available today is the cost of producing it relative to the number of …
Like search and advertising before it, Google is setting the stage to dominate VR and AR by going all-in on mobile.
Video in the new At Bat VR app won't be in VR. Rather, the app places you behind home plate and shows you graphical depictions of each …
AR, mixed reality, VR, immersive computing: how many terms can reality take? The AR-VR turf wars have begun.
The main takeaway from Facebook’s F8 developer conference was that the social media giant is making big bets on augmented and virtual …
NextVR made sports history by broadcasting weekly NBA games in virtual reality. The next step is getting people to watch.
A new Reuters Institute report VR for News: The New Reality? by Zillah Watson, who has led the editorial development of VR experimentation …
Ventuz Technology | Booth SL5627 | Website: www.ventuz.com After the integration of the two technologies prior to IBC last year, …
Accedo | Booth SU9205CM | Website: http://www.accedo.tv/ Accedo will demonstrate a new approach that enables an exciting and immersive …
Timecode Systems | Booth C2746 | Website: www.timecodesystems.com Timecode Systems designs and manufactures timecode hardware and software …
The graphics systems broadcasters rely on daily to make news, sports and weather reports more appealing and informative have advanced quite …
Now that Samsung's brought virtual to the masses with Gear VR, it's looking to build a more powerful standalone system. Oh, and it's …
Turner Networks will stream select games from the final rounds of the NCAA Men's Basketball Tournament in 360-degree virtual reality on …
Advocates of a mainstream existence for virtual reality and augmented reality content generally bet that the pathway to that existence is a …
The media and entertainment company is launching DMG VR, a new unit focused on immersive storytelling. As part of that effort, DMG is …
CNN is making a grand entrance into the immersive medium of VR with a new effort called CNNVR. It says it is launching the VR unit to …
Done right, interactive videos can be a big hit with consumers. But high costs and fickle audiences can make them risky.
Every year broadcasters roll out some spectacular new technology to add a bit of sizzle to their production of the Super Bowl, and this …
From the first live ad to the first virtual reality broadcast to the first local spots sold on the online broadcast, this game is shaping up …
On Stage, the new virtual reality show co-produced by Hulu and Live Nation, launched on Hulu's VR app Thursday. The first episode features …
Probably not, says Erin Griffith, who recounts her recent experiences with the tech at CES. She likens VR to 3D printers in their early …
The yin and yang of consumer electronics and the broadcast TV industry means CES 2017 is the place to be in January for broadcasters who …
Facebook's Oculus has acquired The Eye Tribe, which has developed eye tracking developer kits for computers and software that can bring …
A new generation of virtual reality technologies seeks to significantly expand the social and physiological effect of virtual experiences, …
"Massive consolidation" is headed toward the virtual reality industry, and there's a vale of tears between now and mass adoption. That was …
Virtual reality, what’s up with that? If you are curious about this highly buzzed high-tech form of entertainment but don’t feel …
The second annual NAB Show Shanghai will feature “enhanced” educational programming, including three core conferences, …
It will be a nine-part, limited series exclusively made for the Google Daydream virtual reality headset by NFL Films. The series will …
It's called VRtually There, launched in partnership with YouTube and Toyota, and new episodes will drop each Thursday at 2 p.m. ET. Content …
Ad executives gathered for the Virtual Reality 2020 Summit Monday agreed that the time to experiment in the medium now, but expecting any …
According to a new Frank N. Magid Associates survey, 42% of U.S. consumers ages 8-64 are very or somewhat interested in virtual reality. In …
Fox Broadcasting is teaming with the Google Spotlight Stories to create a special virtual reality experience for The …
Oculus hasn't quite been the virtual reality home run Facebook hoped it would be: the hardware maker has been beset by shipping problems, a …
It’s still early days for sure, but some broadcasters are beginning to stream over the top virtual reality and 360-degree coverage of …
LOS ANGELES (AP) — Sony isn’t the first to make virtual reality a reality, but in waiting, the company has delivered a worthy …
Google's Oct. 4 event isn't just going to be about its new Pixel phones and OS news. It will also be trotting out its new Daydream virtual …