Local TV marketers are navigating new territory so far in 2020 that few could have seen coming. In San Antonio, KSAT launched a campaign called the Trust Index, a vetting process to separate true reporting from false. And in Richmond, Va., after 36 days of civil unrest, WRIC tries a tricky approach to its marketing.
WTVR, WRIC, WWBT and WRLH decided to join together to send one message to Richmond, Va., viewers. The campaign features the main on-air talent from each station in every spot airing on all four stations. The campaign also showcases each station’s logos and news vans in every spot. “This was a true top-to-bottom team effort. It was a pleasure to work so closely with the creatives in this market, and I am extremely pleased with the results,” said Erik Candiani, WWBT’s marketing director.
Nexstar-owned ABC affiliate WRIC Richmond, Va. (DMA 56), has hired Constance Jones to co-anchor with Juan Conde and Chief Meteorologist John Bernier weeknights at 5, 5:30, 6 and 11 p.m. She brings more than 15 years of experience in journalism, reporting and anchoring from major markets including Miami, New York City, Oklahoma City and Atlanta. […]
The local broadcast exec moves from the company’s WBOY Clarksburg, W.Va., to take over operations at the Richmond, Va. ABC affiliate.
The long-running saga of the damaged broadcast antenna used by three Richmond television stations could be drawing to a close. “Repairs are expected to be done in October,” says Victoria Regan, general manager of WRIC. Also affected are WRLH and WCVW.
ABC affiliate WRIC, Fox affil WRLH and noncommercial WCVW have had their broadcast signal power reduced by problems with the antenna they share. “We’re hoping to have this rectified posthaste,” said WRIC GM Victoria Regan. However, she said, full repairs “may not happen right away.”
Among the winners of the annual Sigma Delta Chi Awards for execllence in journalism given by the Society of Professional Journalists are WRIC Richmond, Va.; KTRK Houston; KARE Minneapolis; KTUU Anchorage (two awards); WVUE New Orleans; and KING Seattle (two awards). Other TV winners included NBC Nightly News, PBS Frontline, 60 Minutes (two awards), CNBC, NET News and Central Florida News 13.