DMA 37 (GREENVILLE-SPARTANBURG, SC)

WYFF Special To Focus On Domestic Violence

Hearst-owned WYFF Greenville, S.C. (DMA 37), announced that the next edition of its locally produced news magazine Chronicle will focus on the alarming rate of domestic violence in South Carolina. […]

DMA 37 (SPARTANBURG, SC)

WYFF Raises $153,375 In Red Cross Donations

The devastating effects of the tornado in Moore, Oklahoma left people wondering what they could do to help. On Wednesday, May 22, Hearst-owned WYFF Greenville, S.C. (DMA 37), responded and […]

DMA 37

WYFF Names Bridges General Sales Manager

Hearst Television NBC affiliate WYFF Greenville-Spartanburg, S.C.-Asheville, N.C. (DMA 37), today named Blake Bridges its new general sales manager effective immediately. Blake succeeds John Humphries, who last month was named president-GM […]

DMAS 37 & 93

Hearst Names New NDs At WYFF, WAPT

Bruce Barkley will head its WYFF Greenville-Spartanburg-Anderson-Asheville’ news operations and will be succeeded as news chief at WAPT Jackson, Miss., by Ben Hart.

DIGITAL DMAS (37)

Post-Paywall, Greenville’s Media Scene Shifts

When Gannett’s The Greenville (S.C.) News launched its hard paywall in July 2010, traffic dwindled and let the newspaper’s TV competitors take the lead in the market’s online media scene. Earlier this year, the paper switched to a metered model in an attempt to win back readers.

DMA 36

WYFF Taps Brad Fralick As Sports Director

DMA 36

Soapes Named GM Of WYFF Greenville

Hearst moves John Soapes, the general sales manager of its WKCF Orlando, to replace Michael Hayes as head of the NBC affiliate in Greenville-Spartanburg-Asheville, S.C.