Canela Media, Futbol Sites Partner To Connect Brands With Sports Fans

Canela Media, a female- and minority-owned technology company committed to redefining digital media experiences for the Latino community, announced today an exclusive strategic partnership with Futbol Sites, a wholly owned subsidiary of Playmaker, a digital sports media company that delivers content through its portfolio of sports media brands. This partnership will allow Canela Media to connect global brands to Futbol Sites’ audience of Latino and U.S. Hispanic sports fans.

Canela Media will be the exclusive partner for Futbol Sites US Hispanic advertising inventory and will bring to market a unique platform to reach Hispanics through both Spanish and English sports content. This partnership enables advertisers to reach U.S. Hispanic sports fans on multiple platforms and formats including CTV, O&O sports sites and social media platforms. Brands will have access to prime, brand-safe inventory and their messaging will stand out in a clutter-free environment.

Felipe Osorio, Canela Media VP of sports, said: “We are excited to partner with Futbol Sites to enhance Canela Media’s position as a best-in-class destination for advertisers to reach U.S. Hispanic sports fans through both Spanish and English sports content. Futbol Sites’ digital assets complement the already growing Canela Deportes content offering and will provide advertisers the only way to reach Hispanic sports fans through strong media brands across CTV, O&O sports sites and social media.”

Canela media said: “As the largest regional digital sports media group in Latin America, Futbol Sites’ vast network of web, video, podcast and social properties offers a diverse media ecosystem for brands to leverage. This expansive reach across multiple platforms enables brands to connect with U.S. Hispanic sports fans wherever they consume digital content, maximizing brand visibility and engagement.”

Federico Grinberg, CEO of Futbol Sites and EVP at Playmaker, said: “We are thrilled to announce our partnership with Canela Media. Our collaboration not only underscores Futbol Sites’ commitment to the U.S. Hispanic market, but also opens a remarkable avenue for Canela Media to tap into our premium ad inventory, offering their partners a unique reach within this demographic and providing increased coverage around big events such as the upcoming Copa America in 2024 and the FIFA World Cup in 2026, both taking place in the United States. This presents an unprecedented opportunity for brands to connect with Hispanic sports fans like never before, including Branded Content opportunities.”