Comscore Renews Agreement With Tegna
Comscore and Tegna have renewed their measurement renewal agreement. Under the new terms, Tegna will expand its local television and digital measurement partnership with Comscore to include 22 markets, with Comscore’s local television currency serving as its exclusive selling and posting currency in 18 markets.
As a part of the agreement, these Tegna stations will also have full access to Comscore’s Advanced Automotive and Political Audience segments. Several of the larger market Tegna stations will now also benefit from Comscore’s recently launched Quickscore ratings, which deliver local ratings 48 hours after program airing.
Larry Delia, Tegna senior vice president for media operations, said: “Comscore’s advanced audience approach allows our sellers to have impactful conversations with our agency and advertisers partners, communicating the value and relevance of our audiences versus their size alone.
“Through Comscore, we are also able to provide our partners with qualitative information that ties purchase intent data to what consumers are watching. Like Tegna, Comscore is also leading with innovation with Quickscore, which provides accurate and stable second-day ratings from Comscore’s significant measurement footprint.”