Entravision Promotes Karina Cerda To EVP Of Global Marketing

Karina Cerda

Entravision, a global advertising solutions, media and technology company, has appointed Karina Cerda executive vice president of global marketing. In this newly created position, she will spearhead a company-wide effort to bring Entravision’s collective global marketing strategies together under a single unified umbrella.

“We are very excited to announce Karina’s appointment to this important, new role,” said Walter Ulloa, chairman and chief executive officer. “Karina is a natural leader and has been a great asset to Entravision for more than eight years. Karina’s appointment is part of our Company’s long-term growth strategy as we continue to expand our operations and marketing footprint. Today, Entravision serves more than 7,000 clients in over 35 countries worldwide. Karina will be an important part of our expansion effort, working closely with each of our global businesses on branding, messaging, sales and training to promote efforts that will ultimately benefit all of Entravision’s stakeholders.”

Cerda has a nearly three-decade track record in the media marketing industry spanning both agency and broadcast ad sales. She began her career in 1991 at Dailey & Associates, followed by several account management positions at Noble & Asociados, Casanova Pendrill (now Casanova//McCann), and Publicis Sanchez & Levitan, all full-service advertising agencies with diverse portfolios of national clients and that specialize in reaching Hispanic consumers.

After Publicis, Cerda honed her broadcast sales experience at Univision Communications and Radio Centro, where she was general sales manager of Exitos. She ultimately joined Entravision in 2014 and has since held the roles of vice president of marketing and sales development, senior vice president of marketing and sales development and, most recently, executive vice president of marketing and sales development for U.S. media.