Hudson MX Names Sarah Lawson Johnston EVP, Managing Director Of Agency Partnerships EMEA

Hudson MX, an advertising technology business providing media buying and media accounting solutions globally through a cloud-based SaaS platform, today named Sarah Lawson Johnston executive vice president, managing director of agency partnerships EMEA.

An advertising technology pioneer who was with Mediaocean more than two decades, she joins Hudson MX after spending the last three years on the launch team of Covatic, the U.K.-based creator of the world’s first user-centric mobile pattern of life personalization solution. In addition to her new role with Hudson MX, Lawson Johnston will remain on the Covatic board of directors.

During her 22-year tenure with Mediaocean — where she ultimately was managing director, Europe — Lawson Johnston focused on new and existing revenue, oversaw the offices in London, France and Germany, and had full responsibility for the company’s European client relationships and business.

Lawson Johnston is a graduate of Newcastle University in the U.K.