Julie Kapsch Joins Matrix Solutions As COO

Matrix, the global ad sales platform built for media, has added industry-veteran Julie Kapsch as COO. Bringing with her more than 20 years of media technology expertise, Kapsch, the company says, “will be instrumental in helping execute the company’s global growth strategy, expanding their solutions portfolio into existing and new market verticals, and helping accelerate the delivery of their Matrix Sales Gateway to market.”

The Gateway, currently in development, is an advanced portal that allows for the ingestion and dissemination of data from all providers in the sales ecosystem participating in the negotiation and execution process.

Having most recently been SVP, global services for Xandr, she was responsible for running a global function serving the media sell side marketplace clients and partners. Kapsch will be able to apply her knowledge and expertise of both the buy and sell sides to her role. Additionally, the company says “her proven track record for success in modernizing systems and workflows, combined with her leadership acumen, will prove valuable in both aligning and tightening team development efforts in a cohesive and progressive manner to get results.”

Prior to joining Matrix and her time at Xandr, Kapsch was SVP, professional services for the ad sales provider, Invision, helping it develop a consulting organization and evolving its service offerings for large-scale media clients. Prior to that, she was multimedia CTO for Bloomberg LP’s diverse media properties, leading a team of 120 engineering and IT professionals. In her over two decades in the media industry, Kapsch has also served as vice president, strategic services for CBS, as well as vice president, information technology services for Viacom.