Londen Media’s independent KAZT Phoenix (AZTV7) will now use Comscore’s local TV currency as the primary source to sell and post advertising buys. The station said: “With Comscore’s database of 340,000-plus homes in the Phoenix market, KAZT can now offer greater stability in its measurement and granular reporting down to the quarter hour, as well as greater accuracy and delivery to KAZT’s advertiser base.”
KAZT General Manager Rick Soltesz said: “Based on the growing agency demand in the Phoenix market for Comscore’s currency, we decided to partner with Comscore. This robust data set will allow us to not only highlight the size of our audience but also the quality to advertisers looking to reach Phoenix viewers.”
Comscore joins the KAZT portfolio of other research resources including Marshall Marketing, Scarborough, WideOrbit, Cox Reps Television Analytics and others.
“It is incredibly validating for Comscore to have KAZT join our roster of station clients in the Phoenix market due to buy-side demand,” said Carol Hinnant, Comscore chief revenue officer. “This partnership is a testament to the work we’ve done to provide the most accurate and reliable source of audience measurement and advanced advertising solutions to bring local market buying and selling closer to the way national investment is transacted today.”
Station owner Lynn Londen, Londen Media CEO, added: “Partnering with Comscore to utilize its local TV currency is an important step for KAZT. We need to keep pace with the fast-changing viewer and it’s clear that Comscore can help us do that through its delivery of next-generation research that has already been adopted by television selling and buying communities in Phoenix and nationally.”
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