Media Monitors Earns Continued MRC Accreditation

Accredited since 2008 by the Media Rating Council (MRC) for its U.S. radio spot data, and since 2017 for its U.S. TV spot data, Media Monitors said today that it has been awarded continuation of its accreditation for both radio and TV spot data this year.

Tracking millions of recurring radio and television commercials, Media Monitors claims its data is “unmatched in terms of speed and accuracy; customers can access data that is within one hour of real time. Information can be tracked by many parameters and is used by clients to increase profitability and improve accountability. The data is often used by clients as a powerful tool for tracking competitive advertising.”

Philippe Generali, Media Monitors president-CEO, said: “It is an honor to received continuing accreditation from the MRC. Thousands of hours are dedicated to our high standards of product and service. This recognition is an important benchmark of quality few meet. Accredited spot data fills an important role in the radio and television advertising marketplaces, and data users can be confident in our reports.”

MRC Executive Director-CEO George W. Ivie added: “Maintaining the important industry seal of MRC accreditation, and doing so over many years now, speaks directly to Media Monitors’ strong commitment to measurement quality.  We congratulate Media Monitors on this achievement, and look forward to continuing our work with them well into the future.”