Megaphone TV Rolls Out Real-Time Interactive Sponsorship Ad Sales Platform

Audience engagement specialist Megaphone TV announced a shift in its focus toward real-time interactive sponsorship for broadcasters of all sizes.

While continuing to provide real-time news polls and trivia features, Megaphone TV now aims to transform audience engagement into broadcaster sponsorship success.

As broadcasters continue seeking innovative ways to boost advertising revenue streams, Megaphone TV says its interactive sponsorship platform “will help them sell bigger ad packages, generate more ad revenue, and help them meet broadcast and digital advertising demands.”

Megaphone TV is now positioned as a sponsorship and advertising-first product. It says: “Every piece of interactive content created within Megaphone TV carries inherent sponsorship potential, enabling advertisers to drive immediate sales or leads.

“Broadcasters can now easily create interactive sponsored content for live shows, enabling advertisers to generate immediate results with digital mobile offers.”

Megaphone TV says that in 2023 alone, it “facilitated over 300 million sponsorship-driven engagement moments for clients, spanning sports polls to competition show voting. These engagements have delivered both on-air and mobile advertising results for sponsors.

“Advertisers have quickly recognized the effectiveness of interactive sponsorship. The adoption of Megaphone TV for sponsorship purposes has increased by over 500% in the past year, resulting in client interactive sponsorship sales exceeding $25 million.

“Broadcasters have consistently experienced a 10X return on investment in their first year using the platform, establishing interactive sponsorship as a significant revenue center.”