Viewer engagement platform provider Megaphone TV has promoted Jamie MacDonald to executive vice president, broadcast solutions. He will continue to lead global sales and business development efforts in addition to expanding roles of marketing, partnerships, and strategy. Megaphone said that in his former position as vice president at, MacDonald “was instrumental in positioning Megaphone as […]
Viewer engagement platform Megaphone TV has launched Quiz Show, an interactive trivia experience that combines Megaphone’s viewer engagement platform with ultra-low latency streaming video. Quiz Show allows broadcasters to “create seamless, single-screen play-along trivia for mobile or desktop,” according to megaphone TV. Players simply go to a broadcaster’s website or app where a live host […]
Megaphone TV today launched Talk Show, a professional broadcast tool for creating live and recorded TV shows or video content in the social distancing era. Talk Show was developed with broadcasters in mind, offering a suite of essential features including: Realtime video conferencing with less than 0.5 sec delay Simple to use: 100% browser-based, works […]
Megaphone TV, a provider of TV and multi-platform interactivity, has signed an exclusive production development deal with David Armour’s 79th & York Entertainment. Megaphone TV’s polling, trivia, and social platform creates interactive storytelling moments and transactional ad campaigns with broadcast partners that include ABC, NBC, Fox, Bravo and CNN International. Megaphone is a cloud-based solution […]
TV station groups all across the country, like Tegna, Cox, and the ABC-owned stations, are using Megaphone TV’s live polling, live voting and live trivia on social and on-air to drive and hold viewers during their newscasts. “We look at it as something that helps us connect with our viewers and helps our viewers connect with us, and it gets our viewers to be heard,” said Rhonda LaVelle, WXYZ Detroit’s news director.
This year was a tumultuous one, characterized by a relentless stream of stories that dominated newscasts across America. From national and international headlines such as the midterms elections and the U.S.-North Korea nuclear summit to lighter fare such as Meghan Markle’s Royal Wedding and the “Yanny or Laurel” debate, there was no shortage of stories […]
Viewer engagement platform Megaphone TV announced new and extended partnerships with some of the biggest content providers in television and OTT/streaming. These national and international partnerships are in addition to Megaphone’s presence in 24 out of the top 25 local U.S. television markets. Megaphone enhances the viewer experience of live video content through features including […]
TV stations are arming themselves with software that allows them to slice and dice social media to gauge audience interest in stories, share viewer feedback and even predict what stories will become larger issues in the future. Other software speeds social integration into newscasts.