Mundo Hispano Digital Launches Latino CTV MundoNow Connect

Today, Mundo Hispano Digital, the parent company of MundoNow.com, one of the oldest Certified Minority Latino media platforms in the United States, announced the launch of an advertising product, MundoNow Connect, which it says is “poised to revolutionize audience targeting. MundoNow Connect marks a significant milestone in its mission to deliver more immersive advertising experiences to brands, with accurate targeting” in the wake of cookie deprecation.

As advertisers increasingly rely on first-party audience data to effectively reach their desired demographics, “Hispanic first-party data emerges as a coveted asset in a post-cookie-less world. MundoNow Connect leverages its technology and MundoNow’s rich Hispanic first-party data to match those on MundoNow’s digital platform to CTV platforms, creating the foundational audience which powers MundoNow Connect,” the company said.

Rene Alegria, MundoNow president-CEO, said: “MundoNow Connect provides reach and scale for brands seeking CTV inventory against content that Latinos actually watch, rather than unwatched content with inaccurate targeting. Access to accurate, proprietary first-party audience data, and smart leveraging of new adtech will win today’s CTV race, every time. MundoNow Connect paves the way for brands to target Hispanics, specifically bilingual and bicultural Latinos, at scale and unlike ever before.”

“As CTV adtech undergoes rapid transformation,” MundoNow said, companies like it, “with a loyal user-base spanning over four decades, thrive in this new era. Now, companies of all sizes will be able to compete on a level playing field.”

MundoNow Connect “represents a pivotal moment in advertising innovation, offering advertisers unprecedented access to Hispanic audiences at scale” the company said, adding: “As cookie deprecation reshapes the advertising landscape, MundoNow stands at the forefront, empowering brands to forge genuine connections with diverse audiences.”