Nielsen And Marketing Architects Set Deal For Local Television Measurement

Nielsen and ad agency Marketing Architects announced a multi-year renewal agreement for local TV measurement in all markets.

With this agreement, Marketing Architects will continue to use a comprehensive suite of Nielsen measurement services to demonstrate value to advertisers. In addition, the solutions included as part of the agreement offer a broader look at consumer viewing habits across key markets and geographies as well as key audience and demographic characteristics.

“Nielsen’s solutions are the standard in the industry, and a necessary component of communicating our value proposition for advertisers and increasing their ROI,” said Catherine Walstad, vice president of media at Marketing Architects. “It’s important for our clients to understand viewership. Nielsen’s measurement of over-the-air, broadband only, cable and satellite homes helps us understand the entire viewing landscape.”

“Nielsen’s commitment to standardizing impressions-based measurement eliminates advertising waste and provides a more granular understanding of viewership, accelerating momentum to extend reach for its advertising clients,” said Dave Hohman, managing director, Nielsen Media Demand Side. “As a valued client, we are pleased that Marketing Architects has renewed their commitment with us to be their audience data and insights provider. We look forward to continuing to empower Marketing Architects to showcase their value to advertisers.”