Nielsen Delay In Adding PPM To Local TV Ratings?

Tom Taylor’s NOW Newsletter says Nielsen had already been using PPM findings for its out-of-home product, to capture viewing in restaurants, bars, retail settings, etc. This year, it was supposed to integrate data from the PPM panels to its local television ratings. But NOW hears that issues have cropped up during the test phase — perhaps related to the Dolby-processed signals used by some TV stations. Presumably none of that would affect Nielsen’s use of PPM for radio ratings. But the problem might push back the TV integration to 2019.

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Johnathan Williams says:

July 17, 2018 at 12:36 pm

Local TV Ratings …What are those???

    RIDGELINE-TV says:

    July 17, 2018 at 4:30 pm

    Nice name change. We’ve been wondering what you’d use next (not sure the basketball player appreciates it, however.)

      Johnathan Williams says:

      July 17, 2018 at 6:01 pm

      How does it feel to have someone living rent free in your head???..Suggestion….get a life

        RIDGELINE-TV says:

        July 17, 2018 at 9:14 pm

        LMAO! Here’a suggestion for you: how about you getting a life instead of impersonating real people. Are you so much of a loser that you can’t post under your real name or real company name? This is supposed to be a professional industry forum, not some cheesy anonymous chat platform.