How are television station groups working with data and technology providers to develop omnimedia campaigns that are easy to execute? How is the effort progressing to streamline transactions with automated platforms, as some groups build their own tech stacks while others partner with vendors?
Leading executives will consider these questions in a panel, Technology, Data and the Future of Local TV Advertising Revenue, at TVNewsCheck’s TV2025: Monetizing the Future event at the NAB Show New York on Oct. 19 at 2 p.m.
Panelists are Rob Weisbord, COO and president of broadcast, Sinclair Broadcast Group; Frank Friedman, VP, consumer engagement, local media division, The E.W. Scripps Co.; Tracy Chavez, EVP, director of investment operations, Publicis; and Phillippe Generale, CEO, Media Monitors. TVNewsCheck Contributing Editor Paige Albiniak will moderate the discussion at on Oct. 19 at 2 p.m.
“The industry continues to work on solutions for automating parts of the media buying and selling processes, and it’s doing so within the whirlwind of audience measurement change,” TVNewsCheck Publisher and Co-Founder Kathy Haley said. “Rob, Frank, Tracy and Phillippe are leading these efforts and will share what they anticipate happening in the non-election year of 2023.”
Additional TV2025 panels will cover Creating More Content for a Multimedia Audience; NextGen, Streaming And The Future Of Local Media; Cybersecurity: Strategies for Mitigating Risk in a High Visibility Industry; How Data Will Redefine the TV/Audience Relationship; Technology, Data and the Future of Local TV Advertising; and Technology, the Cloud and the Station Group of the Future. E.W. Scripps’ President and CEO Adam Symson will also accept TVNewsCheck’s Station Group of the Year Award on behalf of his company.
Register for TV2025 here.
16 May 2024
23 May 2024
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