TV2020 Targets Advanced Advertising, Spot TV

Several of the most prominent figures in the world of national spot TV advertising will address the medium’s ability to participate in trends — from automated selling and addressability to audience segmentation and multiplatform targeting — that are sweeping the broader ad industry.

Weisbord

Friedman

Rob Weisbord, chief revenue officer at Sinclair Broadcast Group; Frank Friedman, vice president of consumer engagement for local media at E.W. Scripps; Jennifer Hungerbuhler, executive vice president, managing director, local video and audio investment at Amplifi US/Dentsu Aegis Network; and Howard Hominoff, senior vice president at MediaLink will take the stage Oct. 17 at TV2020: Monetizing the Future.

“National spot TV revenue has been stuck in slow-growth mode for a decade,” said session moderator Kathy Haley, co-founder and publisher of NewsCheckMedia LLC. “Our panel will leave platitudes at the door and take an honest look at spot TV’s progress toward automated selling, the use of more refined audience targeting data and the industry’s commitment to move into advanced advertising on TV and over the top.”

Hungerbuhler

Hominoff

BRAND CONNECTIONS

TV2020: Monetizing the Future, is a TVNewsCheck conference, now in its third year, presented at NAB Show New York. This year’s conference will examine a range of issues facing the broadcasting industry, including broadcast CEOs on the state of the industry; monetizing OTT and digital; the investment case for technologies including IP infrastructure, cloud-enabled distribution, OTT platforms and AI-enabled news production; and an M&A station values forecast. Sean McManus, chairman of CBS Sports, will be the keynote interview and Ken Auletta, staff writer at The New Yorker and author of Frenemies: The Epic Disruption of the Ad Business, will kick off the event.

Produced by the National Association of Broadcasters and co-located with the Audio Engineering Society’s East Coast convention, NAB Show New York will be held Oct. 17-18 at the Javits Convention Center. With more than 14,000 attendees and 300-plus exhibitors, NAB Show New York showcases the best in next-generation technology for media, entertainment and telecom professionals with conferences and workshops focused on television, film, satellite, online video, live events, podcasting, advertising, corporate A/V, production and post.

To register for TV2020, click here.