Waymark & Morgan Murphy Media Expand Commercial Production Agreement

Today, AI-powered video platform Waymark begins a nationwide expansion of its partnership with Morgan Murphy Media. This collaboration, the company said, “will revolutionize commercial production for small businesses at all Morgan Murphy owned and operated TV and radio stations.”

Waymark says its AI technology “generates high-quality commercials in less than five minutes, which empowers small businesses to promote themselves more effectively and affordably than previously possible. This expansion with Morgan Murphy Media will further extend this innovative opportunity, granting local advertisers in every market the power to create instant, engaging, and cost-effective video content for television broadcasting.”

Earlier this year, Morgan Murphy Media initiated a successful pilot program with Waymark, testing the platform’s effectiveness through its KOAM-TV Joplin, Mo. The results, the company says, “were overwhelmingly positive, with a significant improvement in local direct ad sales and the production of numerous commercial spots for local advertisers.”

This collaboration now extends to Morgan Murphy’s TV stations in Madison, Wis.; Spokane, Wash.-Coeur d’Alene, Idaho; Yakima, Wash.; La Crosse-Eau Claire, Wis.; Victoria, Texas; Joplin Mo.-Pittsburgh, Kan.; and Platteville, Wis.-Dubuque, Iowa.

The partnership will also span all 11 Morgan Murphy-owned and operated radio stations nationwide.

Waymark CEO Alex Persky-Stern says: “This expansion with Morgan Murphy Media is a testament to the transformative power of AI in advertising. It underscores our shared vision to empower local businesses with technology that brings their stories to life on screen, quickly and affordably. We’re thrilled to be working with Morgan Murphy to reach more businesses across their nationwide footprint.”

And Neal Oberg, Morgan Murphy Media VP of digital, adds: “We are excited to get this tool in the hands of all of our salespeople, as it will provide each and every salesperson the opportunity to create compelling video spec ads within minutes without ever having to engage with our traditional in-house production folks.”

The agreement with Morgan Murphy Media follows a series of successful video collaborations that Waymark has signed companies including Beasley Media Group, Spectrum Reach and Gray Television.

Waymark’s platform has been recognized and included in the creative directories of major streaming platforms Hulu and Roku, where ad managers can use Waymark’s technology to create video ads.