Evan Rullman Joins Bitcentral’s Fuel As National Sales VP

Bitcentral Inc., a provider of media workflows in the U.S. and Latin America, has hired Evan Rullman as the vice president of national sales for Fuel, non-broadcast.

Launched in August 2018, Fuel is the company’s production, cloud streaming and video monetization solution, and Rullman will be focused exclusively on expanding Fuel across multiple verticals, as well as securing partnership content syndication on the Fuel platform.

“We are delighted that Evan has joined Bitcentral to lead the Fuel non-broadcast sales team,” said Camille Jayne, president of Bitcentral. “Evan comes with a broad background in ad tech and media sales across all digital platforms, and has successfully built and managed sales teams for many years — all of which will be invaluable for Fuel’s on-going market penetration of advertising supported video-on demand, e-sports, content providers, newspapers and radio.”

Rullman brings more than 15 years of experience to his new Bitcentral position, where he will engage directly with advertising-based video on demand (AVOD) entities, content creators/aggregators, newspapers, online publishers, and radio networks, to provide easy pathways to new digital revenue for their video content.

Prior to joining Bitcentral, Rullman developed and managed sales teams at PadSquad, SITO Mobile, Resonate Insights, Demand Media Inc. and Zacks VerticalReach Media, negotiating and executing on major branded ad campaigns with accounts such as Starbucks, Ford, Target, PepsiCo and General Mills.

A graduate of SUNY, Albany, his career emphasis within the digital media sales space includes martech, SaaS, analytics, DaaS, content distribution and e-commerce.