How To Build And Expand Streaming News Audiences

Leaders in news streaming content creation, UX, aggregation and marketing will share how to build and retain audiences in Building and Expanding Audiences, a panel discussion at TVNewsCheck’s Streaming News 2021: Optimizing Audience and Revenue, a virtual conference.

Mike Braun, SVP, digital media, Gray Television; Jeff Zellmer, VP digital marketing and strategic partnerships; Susanne Mei, SVP, CBS News Digital; and Jon Accarrino, executive director, business development, Bonneville Salt Lake/KSL Salt Lake City will discuss key issues around the challenges of audience development for streaming news in the June 9 panel at 1 p.m. ET.

The panelists will speak to how channels can optimize content, app design, quality control and audience promotion. They’ll also examine the best advertising and promotion channels for building a loyal audience on OTT.

“Planting the flag on streaming is just the first step for a news organization there,” said TVNewsCheck Editor Michael Depp. “Mike, Jeff, Susanne and Jon have dealt with the serious challenges news faces on OTT in terms of finding and building a loyal audience there and will speak to the strategies they’ve employed to lift their own organizations above the very crowded field there.”

Streaming News 2021 will also feature a panel on Best Practices for Generating Revenue and a roundtable discussion that will look at expanding streaming distribution and revenue by connecting easily to a range of OTT platforms while seamlessly integrating ads.

Register for Streaming News 2021 here.