KSL Salt Lake City

New jobs posted to TVNewsCheck’s Media Job Center include openings for an executive producer for a daily digital opinion program and a 10 p.m. producer for a TV station.

New jobs posted to TVNewsCheck’s Media Job Center include openings for a marketing manager, marketing producer/editor, marketing photog/editor, anchor/reporter, multimedia reporter, producer and executive producer of news/entertainment.

New jobs posted to TVNewsCheck’s Media Job Center include openings for a senior a.m. producer, account executive, reporter, assistant chief engineer, creative services producer, multimedia journalist, marketing coordinator and director of marketing/creative services.

New jobs posted to TVNewsCheck’s Media Job Center include openings in sales, news, engineering, social/digital, and executive management.

Cold, a true crime podcast produced by Salt Lake City’s KSL, has kickstarted a major content and revenue front for the broadcaster, drawing Amazon Studios as an exclusive broadcasting partner. Editor’s Note: This is the latest of TVNewsCheck’s “Newsroom Innovators” profiles, a series showcasing people and news organizations evolving the shape and substance of video reporting. These profiles examine the inception of their innovations, the tools they employ and how they’re reconciling experimental approaches to news storytelling within daily workflows. You can find the others here.

New jobs posted to TVNewsCheck’s Media Job Center this week include openings for a multimedia sales account exec, a news producer, a general manager, a national sales manager, a broadcast technology manager, a senior account exec and a digital sales director.

Streaming executives from CBS News Digital, Fox Television Stations, Gray Television and KSL Salt Lake City say live and local content, good UX and quality control are key factors in finding and retaining audiences in the highly competitive OTT space.

A panel at TVNewsCheck’s June 9 virtual conference, Streaming News 2021, will explore strategies for OTT audience development with executives from Gray Television, CBS News Digital, Fox Television Stations and KSL Salt Lake City. Register here.

When it comes to mobile apps, broadcasters still face a range of options from a single- or multiple-app approach to adopting back-end tech allowing user personalization. But some goals remain constant: keeping users on owned-and-operated mobile platforms over social and monetizing the experience wherever possible.

How machines are helping meteorologists tell a better story.

Weather forecasts, long the most popular feature of local TV newscasts, are serving as respite for audiences gripped, and exhausted, by news about the global coronavirus pandemic. Can meteorologists, often adept at multiplatform engagement, help cement the relationship with the large numbers of new and younger audience members tuning in? Kevin Eubanks, chief meteorologist at KSL-TV Salt Lake City, Danielle Breezy, chief meteorologist at Nexstar Media’s WKRN Nashville, and Rodney Thompson, senior strategist at The Weather Co., an IBM Business, will talk about strategies for winning the loyalty of new and younger viewers during a June 4 TVNewsCheck webinar. Register here. 

TV broadcasters including E.W. Scripps, Tegna, Fox Owned Stations and KSL have laid down bets of varying sizes in the podcast medium, drawn by the potential of expanding audiences, motivating newsrooms and new revenue streams.

Local broadcasters are making headway getting advertisers on board with their nascent OTT platforms, drawn by OTT’s targetability and sponsored content opportunities. However, obstacles still abound from finding a common sales language for the platform to a lack of overall standards and major issues with the ad stack. Above: KSL Salt Lake City put together a six-part series called Ski Lessons with Andy Phillips, who is a local Olympian skier. The series was sponsored by car dealers along with a ski resort and Ski Utah. (Source: KSL)

The complications of dynamic ad insertion is one factor keeping local broadcasters from making a bigger run at OTT. But with the promise of higher CPMs from ad targeting as motivation, broadcasters and vendors say solutions are on the horizon.