ViewLift, a provider of end-to-end platform services for web, mobile and OTT, today announced its alliance with Bonneville International, and the re-launch of Salt Lake City NBC affiliate KSL-TV’s digital video content service, available on web, connected TV and mobile devices. With the new service, branded KSL TV, viewers everywhere will have access to the station’s […]
COLD: Susan Powell Case Files: The Untold Story, a new weekly podcast from KSL Salt Lake City investigative reporter Dave Cawley, reveals unprecedented details into the case of a woman missing since 2009. Cawley reviewed tens-of-thousands of pages of case documents for the podcast. COLD includes never-before-seen-or-heard recordings from police files, including video footage showing […]
The complications of dynamic ad insertion is one factor keeping local broadcasters from making a bigger run at OTT. But with the promise of higher CPMs from ad targeting as motivation, broadcasters and vendors say solutions are on the horizon.
Coverage of Major League Soccer’s Real Salt Lake club and others will be available digitally via the Salt Lake City NBC affiliate’s connected TV “Over-the-Top” app and its website.
KSL, Salt Lake City’s NBC affiliate owned by Bonneville International, holds a slight lead in social media actions in the market over the last six months according to data from audience insight firm Shareablee. KSL has more than 3.2 million actions on social, 29% of the total engagement generated by the DMA (No. 30), with more than 11.3 million social actions. KSL also led the market in actions per post with 288.