When it comes to mobile apps, broadcasters still face a range of options from a single- or multiple-app approach to adopting back-end tech allowing user personalization. But some goals remain constant: keeping users on owned-and-operated mobile platforms over social and monetizing the experience wherever possible.
How machines are helping meteorologists tell a better story.
Weather forecasts, long the most popular feature of local TV newscasts, are serving as respite for audiences gripped, and exhausted, by news about the global coronavirus pandemic. Can meteorologists, often adept at multiplatform engagement, help cement the relationship with the large numbers of new and younger audience members tuning in? Kevin Eubanks, chief meteorologist at KSL-TV Salt Lake City, Danielle Breezy, chief meteorologist at Nexstar Media’s WKRN Nashville, and Rodney Thompson, senior strategist at The Weather Co., an IBM Business, will talk about strategies for winning the loyalty of new and younger viewers during a June 4 TVNewsCheck webinar. Register here.
TV broadcasters including E.W. Scripps, Tegna, Fox Owned Stations and KSL have laid down bets of varying sizes in the podcast medium, drawn by the potential of expanding audiences, motivating newsrooms and new revenue streams.
Local broadcasters are making headway getting advertisers on board with their nascent OTT platforms, drawn by OTT’s targetability and sponsored content opportunities. However, obstacles still abound from finding a common sales language for the platform to a lack of overall standards and major issues with the ad stack. Above: KSL Salt Lake City put together a six-part series called Ski Lessons with Andy Phillips, who is a local Olympian skier. The series was sponsored by car dealers along with a ski resort and Ski Utah. (Source: KSL)
ViewLift, a provider of end-to-end platform services for web, mobile and OTT, today announced its alliance with Bonneville International, and the re-launch of Salt Lake City NBC affiliate KSL-TV’s digital video content service, available on web, connected TV and mobile devices. With the new service, branded KSL TV, viewers everywhere will have access to the station’s […]
COLD: Susan Powell Case Files: The Untold Story, a new weekly podcast from KSL Salt Lake City investigative reporter Dave Cawley, reveals unprecedented details into the case of a woman missing since 2009. Cawley reviewed tens-of-thousands of pages of case documents for the podcast. COLD includes never-before-seen-or-heard recordings from police files, including video footage showing […]
The complications of dynamic ad insertion is one factor keeping local broadcasters from making a bigger run at OTT. But with the promise of higher CPMs from ad targeting as motivation, broadcasters and vendors say solutions are on the horizon.
Coverage of Major League Soccer’s Real Salt Lake club and others will be available digitally via the Salt Lake City NBC affiliate’s connected TV “Over-the-Top” app and its website.
KSL, Salt Lake City’s NBC affiliate owned by Bonneville International, holds a slight lead in social media actions in the market over the last six months according to data from audience insight firm Shareablee. KSL has more than 3.2 million actions on social, 29% of the total engagement generated by the DMA (No. 30), with more than 11.3 million social actions. KSL also led the market in actions per post with 288.
She left KPHO Phoenix last November and now takes over news operations at Bonneville International’s NBC affiliate in Salt Lake City.
DirectTV last night lost Bonneville International’s KSL Salt Lake City. After months of negotiations and several contract extensions, the two companies haven’t reached an agreement that would keep the NBC affiliate on the satellite service.
The Salt Lake City NBC affiliate promotes her from station manager to general manager, adding sales and other responsibilities to her portfolio.
Mormon church-owned NBC affiliate KSL Salt Lake City, Utah, is not against kissing, although its reporters were apparently told to avoid showing it when reporting on the court decision overturning Utah’s ban on gay marriage. But that, according the top KSL news executive, is not station policy.
Deseret’s KSL.com and Capitol Broadcasting’s WRAL.com ranked as the top two TV station sites in a recent Media Audit report. Both stations pointed to constant news updates, streaming video, solid branding and corporate leadership
that’s committed to digital innovation as the forces driving their online strength.
The website for Salt Lake City NBC affiliate KSL, which drew about 67% of the area’s adult population, and Raleigh, N.C., CBS affiliate WRAL, which was visited by 54% of that area’s adult population, were the country’s top two local TV websites, according to a new survey from The Media Audit.
The former president of McGraw-Hill Broadcasting Co. will head Bonneville International’s KSL Broadcast Group comprising Salt Lake City NBC affiliate KSL and three radio stations.
The decision by the Mormon church-owned Salt Lake City, Utah, affiliate is part of the station’s plan to make the lineup stronger and improve its relationship with NBC, said Tami Ostmark, KSL’s VP of marketing, research and promotion.
The Salt Lake City NBC affiliate owned by Bonneville International says it will no longer be airing NBC’s Hannibal due in part to the show’s “extensive graphic nature.” Instead, it will produce a special edition of KSL 5 News at 9 p.m. on Thursdays to fill the time slot.
The blog NewscastStudio.com is currently hosting the second round of its “Set Madness” tournament that lets readers decide which set has the best design.
Ryan Murphy and Ali Adler’s new NBC comedy, which tells the story of a single mother who becomes a surrogate for a same-sex couple, was deemed “inappropriate” by the Bonneville International Salt Lake City affiliate.