OTTera Adds Vanessa Delgado As Brazil-Based Executive
White label streaming service OTTera has hired Vanessa Delgado as president of growth and ad sales for OTTera LATAM, to keep up with growth in usage across Latin America. U.S.-based OTTera operates both on-demand streaming video applications and linear channels worldwide.
Stephen L. Hodge, OTTera chairman and co-CEO, said: “OTTera has seen an amazing increase in demand for streaming programming in Brazil and Latin America overall. To meet these high levels of consumption, we have focused on bringing new local publishers into the OTT industry by delivering their content across a wide variety of devices.
“To this end, we have welcomed Vanessa Delgado as our new president of growth and ad sales for OTTera LATAM. Her passion for OTT and executive-level experience in business development and ad sales will allow us to fully capitalize on the major opportunities available throughout Latin America.”
Delgado will will lead a team dedicated to the region, working to continue to expand OTTera’s presence in Brazil through connections with advertising partners and local content providers, who will be able to expand to devices such as Samsung, LG, Philco, Roku and TCL.
Delgado, with 25 years’ experience in the advertising and marketing industry, has held executive roles in top 4A companies, including Interbrand, Omnicom and McCann, and headed development teams for DAS-Diversified Agency Services, a division of Omincom Group in Latin America.