Talking TV | Facebook Still Stations’ Top Social Channel

TVNewsCheck's Michael Depp and writer Paige Albiniak look at Facebook's ongoing primacy for TV station groups in their social media efforts, though the relationship has evolved and monetization hopes tempered. Read Albiniak’s story on stations and social media here.

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tvn-member-3628948 says:

March 20, 2021 at 1:01 pm

Paige did a great job on this story but I’d point out that @nabtweets & the TV Cashcasters are not speaking with one voice. In Paige’s story, we learn: “I’m all for social media. I think the benefits of social platforms are incredible,” says Adam Wiener, executive vice president and general manager, CBS Local Digital. “You’ve gotta fish where the fish are. The audience is amassing in places where they can interact with each other and with brands. For us to participate there is a no-brainer.”

Yet on March, 12: Statement of Emily Barr, President and CEO, Graham Media Group, and Television Board Chair National Association of Broadcasters Before the United States House of Representatives, Committee on the Judiciary Subcommittee on Antitrust, Commercial, and Administrative Law. March 12, 2021

“Local journalists and the communities we serve face an existential threat whose
fate increasingly rests in the hands of a few dominant digital platforms,” Barr said.

What we are seeing here is an attempt by @nabtweets (and others) to export retransmission consent to the Internet by demanding cash from the Google and Fakebook for posting links. These payment will ultimately be passed on to consumers, driving up the price of Internet access. Retransmission consent today is costing consumers $12 billion annually for “free TV.” Now @nabtweets wants its viewers to pay to use Google and Facebook. No thanks.

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