Tennis Channel, Carvana Professional Pickleball Association Launch Pickelballtv Network

Tennis Channel and the Carvana Professional Pickleball Association (PPA Tour) have launched Pickleballtv (PBTV), a television network completely devoted to America’s fastest-growing sport. Available now on Amazon Freevee and Fubo, the new, 24-hour media home of pickleball will show more than 30  live PPA Tour and Major League Pickleball (MLP) team events, original programming and a weekly studio news show.

Pickleballtv, like Tennis Channel, will offer thorough coverage of the sport’s professional ranks along with content created for its expanding number of recreational enthusiasts.

Making its debut during the PPA Tour National Championships in Dallas this week, Pickleballtv will most often show live or encore match coverage featuring the best professional players in the world battling at the most important events in the sport. Interspersed with this competition are Getting to Know You features on the men and women who make up the PPA Tour and MLP, stars like Ben Johns, Anna Leigh Waters and Catherine Parenteau.

There will also be instructional programs that help amateurs understand and improve their own on-court capabilities, with episodes on serve strategy, dinking, volley drills, midcourt play, backhands, shifting and overheads, among others. A celebrity pickleball show is in the works, as is a weekly studio news show.

“Tennis Channel and the PPA Tour are doing something that hasn’t been done before — taking a fast-growing sport in its infancy and attaching an experienced, state-of-the-art media arm to its development in the form of Pickleballtv,” said Ken Solomon, president, Tennis Channel. “We have no doubt that 24/7, consistent, daily coverage of the best players, events and news on a dedicated pickleball channel will generate new fans and give existing ones a place to call home, thus expanding the sport’s overall reach and global popularity. We’ve driven massive new awareness with Tennis Channel during the past two decades and we expect nothing less with this exciting new network and explosive, young pro sport and easy-to-learn, highly addictive grassroots game.”

“The PPA Tour has worked in lockstep with Tennis Channel, and we’re proud to launch Pickleballtv coinciding with the largest tournament in pickleball history. There are so many exciting things happening in our sport right now, and the addition of daily media coverage capable of reaching an unprecedented audience for the sport is a watershed moment for pickleball enthusiasts everywhere who want continuous access to a host of unique and innovative content,” said Connor Pardoe, founder and CEO of the PPA Tour.

In September Tennis Channel and the PPA Tour announced a commercial joint venture to grow pickleball in the United States and around the world. Under the agreement, most PPA Tour matches appear live on Tennis Channel’s various media platforms and both organizations coordinate advertising-sales activities. Tennis Channel also produces all events for the PPA Tour, regardless of the media outlets on which they first appear.

The PPA Tour and Tennis Channel are in conversation with multiple distribution partners to roll Pickleballtv out to as many homes as possible.