Syncbak To Debut OTT Syndication, Monetization Tools At NATPE

Syncbak, a global provider of live local broadcast streaming, announced the integration of adSync, the company’s dynamic ad insertion technology with MarketSync, its OTT syndication marketplace.

“Clearly, free ad-supported is the next great wave in OTT,” said Jack Perry, founder of Syncbak. “Now, not only can we pair content providers with a partner station in every market, we can offer them both a simple way to monetize OTT viewing using adSync.”

AdSync powers dynamic ad insertion for more than 100 stations for live- and on-demand OTT viewing. The company’s MarketSync app, released at NATPE 2019, now hosts over 50 award-winning, originally produced programs. By attending NATPE again this year, Syncbak hopes to bring more content into the mix. Participating stations use MarketSync to build out their OTT lineups.

“OTT allows us to deliver a variety of content across many genres, reaching our viewers wherever they are, on any device,” said Mike Braun, SVP of digital media at Gray Television. “We can build as many channels as our viewers desire. I’ll be looking for entertaining, binge-worthy programming for our audience and advertisers.”

“OTT means we can offer our viewers virtually unlimited content choices,” said Brian Burns, EVP-COO of Morgan Murphy Media. “We’re looking for content from travel to cooking to sports to game shows.”

Kevin Dunaway, VP and GM at Heritage Broadcasting, is looking for something more edgy. “Our viewers want to see sports that push the limits,” he said. “We’re stoked about connecting with original content producers who have unique sports programming to offer viewers that they can’t find anywhere else.”

Attendees can join Syncbak, along with its station group partners, this week at NATPE Miami, Fontainebleau Miami Beach, Cabana #10.