Brightcove Powers SBT’s New Streaming Service

Brightcove, a global streaming technology provider, said Sistema Brasileiro de Televisão (SBT), one of Brazil’s most prominent TV networks, has chosen Brightcove as its official streaming technology partner to power its new AVOD app, +SBT. The service is scheduled to launch in April. Selected for its Emmy-winning technology, Brightcove’s reliability, scalability and security “will help SBT stream content from its more than 100 broadcast stations directly to audiences throughout Brazil,” the company said.

Marc DeBevoise, Brightcove CEO, said: “SBT is one of the most well-known media organizations in Brazil. The launch of their new streaming service will be a significant step for the company and its viewers and a great example of how entertainment and content can merge with technology to reach bigger audiences.

“Today’s consumers demand instant access to news and content, making streaming an integral part of any media organization’s strategy. By partnering with us, SBT will be able to provide a seamless in-app streaming experience to expand their reach with new audiences, deepen engagement, and further monetize their content.”

Roberto Grosman, SBT chief transformation officer, said: “As one of the most-watched TV networks in Brazil, we needed to find a reliable way to deliver a wide range of video content to our viewers, including popular TV shows, news programs, and events. We found a valuable partner in Brightcove. With their robust streaming solutions, we can trust that our audiences will be able to consume high-quality and secure video streams. We’ll also be able to view first-party data analytics to adapt our content and streaming strategy accordingly.”

SBT joins a roster of media companies that rely on Brightcove to power their streaming capabilities, including AMC Networks, BBC Studios, Forbes, In the Black Network, NHL, SKY Mexico, The Academy of Motion Pictures and Sciences, The National Academy of Television Arts & Sciences and Yahoo.