Gray Television Stations Set To Launch Generative-AI Video With Waymark

Gray Television Stations and Detroit-based Waymark, provider of generative-AI video production platform, have signed a deal that will feature Waymark’s IP rolled out across all of Gray’s TV stations.

Waymark’s generative-AI video platform allows local businesses to generate high-quality TV commercials with voiceovers in five minutes or less. Gray’s local sales teams are already implementing Waymark’s technology to approach small business prospects with customized spec creative.

Gray Television owns and operates 113 TV stations that collectively reach 36% of U.S. TV households.

Pat LaPlatney, Gray Television president and Co-CEO, said: “Waymark’s easy to use platform is helping us bring a bigger focus to video marketing in local markets. In return, we’ve been able to produce video at a higher rate and our sales reps have found a great deal of success in utilizing the tool. We’ve already been fortunate to see the benefits of Waymark’s platform throughout our organization nationally.”

Added Waymark CEO Alex Persky-Stern: “We’re thrilled to be rolling out across the nation with Gray Television’s market-leading local broadcast stations. Our AI video platform is allowing local advertisers the opportunity to create customized, high-quality commercials in record time and at very affordable rates.”

Earlier this year, Waymark and Spectrum Reach, the advertising sales business of Charter Communications, announced a national deal, as well. Using Waymark’s platform, local businesses across Spectrum Reach’s footprint are creating real-time, ready-to-air commercials for their TV and streaming TV advertising campaigns.