Magid Joins AWARN Alliance

Magid, a consumer-centered business strategy company and media industry research leader, is the latest firm to join the Advanced Warning and Response Network (AWARN) Alliance.

The AWARN Alliance is a voluntary, international coalition of media, consumer electronics, and B2B technology firms and trade associations that have come together to utilize Next Generation Televisions, based on the ATSC 3.0 standard, for advanced emergency alerting, news, and information.

“Magid is the perfect partner for AWARN as our mission has evolved,” said AWARN Alliance Executive Director John Lawson. “AWARN members will soon take part in News Thought Leader Roundtable discussions that could shape the way local TV stations cover emergencies for years to come.

“We’re looking beyond the initial alert to new ways for delivering on-going emergency news and information with ATSC 3.0, when and how people want it. In helping us structure and facilitate these discussions, Magid brings an extraordinary level of expertise and credibility to the process.”

“We are proud to support the AWARN Alliance in its mission to harness the power of Next Gen TV for emergency alerting, news, and information,” said Magid Executive Vice President Bill Hague. “Through the many research projects that we have conducted for Pearl TV, we know that consumers will embrace the new features made possible by ATSC 3.0. Using that same platform in emergencies will give TV newsrooms powerful new tools for reaching people on a wide range of consumer devices. It means that people will continue to turn to their local stations as the trusted source for critical information when they need it most.”