NAB Show: AccuWeather Unveiling Weathershow Creator System

AccuWeather has introduced the Weathershow Creator and Display System, which it says will “enable meteorologists to significantly upgrade the effectiveness of their weather presentations and help local stations deliver a superior weather broadcast with motion, interactivity and unique capabilities.”

Weathershow will be on display for live demonstrations at this year’s NAB Show (April 23-27 in Las Vegas), Booth N4506.

The display system is “the only all-in-one interactive weather system that includes all the information a meteorologist needs to create a complete weather presentation, including advanced radar, satellite imagery, data and on-air graphics that are automatically updated with up-to-the-second severe weather information, so when stations are on the air, they show the latest data, often ahead of the competition,” the company says.

Weathershow Creator display system can stand alone or complement existing weather systems, delivering greater interactivity and more movement and motion than is available with other systems.

While engaging the viewer through transitions and the dynamic nature of the presentation, this display system allows multiple scenes to be displayed simultaneously, giving meteorologists the ability to easily pivot between them and adjust their on-air weather segment quickly when actual conditions change with up-to-the-second, real-time updates from a single touch to the screen.

Weathershow Creator’s capabilities include six live HD video inputs and dozens of video feeds and the highest level of street labeling, providing the ability to zoom into a neighborhood with greater localization, detailed mapping magnifying the level of local detail for a highly personalized viewing experience as well as the most sophisticated and advanced telestration tools to give broadcasters the control and ability to highlight what is on screen.

Keith Ackers, AccuWeather senior account executive of TV systems and partnerships, said: “We are thrilled to showcase this advanced dynamic weather show and display system, Weathershow Creator, along with our highly popular StoryTeller+, at NAB, and we invite stations to come by and experience these tools, so we can show them all the unique capabilities our solutions offer for a better weather show. These superior tools will surely elevate every weather show performance.”

Stations do not have to participate in the AccuWeather Brand and Forecast Partnership, a market-by-market arrangement for exclusive use of the superior AccuWeather forecast and powerful AccuWeather brand, to purchase Weathershow Creator. However, AccuWeather is offering additional exclusive capabilities for those stations who do or choose to participate in the Partnership.

At NAB, AccuWeather is also highlighting its air quality data for stations that want to help inform viewers about the dangers of and exposure to air pollution.  AccuWeather’s valuable, accurate and timely air quality forecasts and insights, powered by recently acquired world renown Plume Labs, are available from no other source.