OTTera Enhances TCL’s New North American Service With FAST Channels And VOD Content

OTTera, a provider of FAST channel playout and OTT application solutions, and TCL, a global consumer electronics brand and a display technology innovator, announce the extension of their partnership to deliver a streaming experience through OTTera’s StreamBridge service. This strategic collaboration aims to bring a library of FAST channels and VOD content to TCL customers, providing a range of options for TCLtv+, a free service for all TCL TV owners that allows viewers to access a wide variety of complimentary entertainment programming.

TCL’s new service will focus on programming through its premium multichannel streaming platform. Since launching in North America, TCL has been focused on becoming one of the most popular electronics brands. TCLtv+ will offer a range of FAST channels, of which, OTTera will provide a number of services, allowing users to enjoy their favorite shows, news, sports and more without the need for a subscription. Additionally, “users will have access to a vast library of VOD content, providing a wide selection of movies, television series, and exclusive programming at their fingertips,” it says.

OTTera will provide a selection of channels across various genres, including content tailored for Spanish-speaking consumers and families in the United States. By incorporating FAST channels and VOD content into TCL’s upcoming service, “advertisers can connect with viewers through precise ad positioning, while content creators will enjoy greater exposure and more opportunities to monetize their work.”