Six Stations Launch NextGen TV In Shreveport, La.

Six stations serving the Shreveport, La., television market today began broadcasting with NextGen TV, also known as ATSC 3.0.

Switching on the new transmission standard are the Wray family’s KTBS (ABC) and KPXJ (CW); Gray Television’s KSLA (CBS); Mission Broadcasting’s KMSS (Fox); and Nexstar Broadcasting’s KTAL (NBC) and KSHV (MNT).

Today’s launch in Shreveport follows a decade of development and months of planning and preparation by the local stations. KPXJ and KSHV have converted to ATSC 3.0 transmissions. Those stations will broadcast their own programming, as well as the programming of the other participating stations, in NextGen TV format.

All programming of all participating stations will continue to be available in the existing DTV format, which can be received on all modern television sets.

BitPath, which is developing new data broadcasting services, led the planning process and coordinated efforts across the six television stations.