TV2025: A C-Suiter’s Guide To AI

Artificial intelligence presents broadcasters with a raft of potential efficiencies in back-office operations and workflows, and generative AI now brings even more tools for content creation and selling advertising. A panel at TVNewsCheck’s Oct. 25 TV2025: Monetizing the Future conference, A C-Suiter’s Guide to AI: Cutting Costs & Finding New Revenue, at the NAB Show New York will lay out the essentials that top executives must understand to successfully navigate the business opportunities and potential pitfalls of this rapidly evolving technology.

Panelists are James Finch, VP news services, Gray Television; Colin Benedict, VP of news, Morgan Murphy Media; Michael Newman, director of transformation, Graham Media Group; Ahron Young, founder and CEO, Ticker; and Philippe Petitpont, CEO and co-founder, Newsbridge. TVNewsCheck Editor Michael Depp will moderate the discussion.

The session offers an executive view of the cost-saving and revenue generating potential of AI technology in both storytelling and selling advertising. From transcription, captioning and editing to speeding up producers’ access to archival video, highlighting trending stories and creating social media posts, AI is expanding its role in newsroom and programming operations while enabling new opportunities to license video. The same technology is creating commercials and even creating AI-versions of anchors and presenters, who can host promos for overworked staff.

“AI represents the most significant step change in technology for media companies since the internet, and it’s essential for broadcast leaders to separate its hype from the essential roles that it can and will play for the industry going forward,” Depp said. “James, Colin, Michael and Philippe are at the forefront of their respective companies in assessing AI’s rapid developments. They’re helping determine how their groups will assimilate those developments and will share a critical, comprehensible outline of what leaders need to know.”

Other TV2025 sessions include:

• Station Group Leaders on the State of the Industr
• Go FAST, Go AVOD: Charting a Streaming Revenue Strategy for Local Media
• Collaboration and the Future of Content Creation & Monetization
• Building a Breakout Hit in a Multiplatform World
• Ad Sales 2024: Audience Measurement, Data and Technology
• Cloud Strategies for TV Station Groups

Register here.