Waymark Sets First International Deal With Nine Australia

Waymark, a provider of AI video creation technology, has made its first international deal with one of Australia’s largest media companies, Nine, which earlier this month launched its Nine Ad Manager, a self-serve advertising tech platform.

The collaboration between Waymark and Nine offers small to medium-size businesses (SMBs) in Australia a reimagined, a-la-carte ad buying experience powered by Waymark’s generative AI technology.

The agreement with Nine follows a series of successful video partnerships that Waymark has recently signed with media companies including Fox TV Stations, Spectrum Reach, Gray Television, Beasley Media Group and Morgan Murphy Media. Waymark’s platform is also included in the creative directories of major streaming platforms Hulu and Roku, where ad managers can utilize Waymark’s technology to create top-tier video ads.

Waymark’s AI technology generates high-quality commercials in less than five minutes, which empowers small businesses to promote themselves more effectively and affordably than previously possible.

“This expansion into the Australian market with the team at Nine is a testament to the global promise of AI-driven creation and underscores Waymark’s aim to develop cutting-edge tools that remove creative barriers,” said Waymark CEO Alex Persky-Stern. “Nine’s newly launched Ad Manager is truly forward-looking and will empower small businesses to take control of their local marketing efforts.”

“We’re thrilled to be partnering with Waymark to offer small and medium sized businesses the ability to create a TV-quality ad in minutes all within the Nine Ad Manager platform,” said Ben Campbell, Nine director of data and advertising products. “It’s a game-changer for Australia’s SMBs — unlocking the power of streaming TV advertising to connect with local customers in a premium environment on the largest screen in the household.”

With the Waymark-powered platform, small businesses in Australia can quickly generate an ad by inputting their website URL into Nine Ad Manager. The platform then pulls images, text and branding elements from the business’s website, producing a complete commercial with an AI-generated voice-over in under a minute. Nine Ad Manager then offers SMBs instant campaign activation and advanced targeting capabilities for their commercial, which, it says, “means easier, more localized advertising for businesses keen to connect with their community.”

The platform is focused on 9Now at launch with the tech stack able to be used across Nine’s digital audio and digital display inventory in the future. For the real estate industry, Nine Ad Manager will allow more than half a million properties listed on Domain every year, to be turned into television commercials using AI in Nine Ad Manager.