AdMall, NetNewsCheck To Survey Local Media

TVNewsCheck companion site NetNewsCheck will partner in conducting AdMall’s 2014 Local Media Sales Survey. The move, designed to broaden the survey’s multimedia reach, will permit the companies to forecast local sales by sector, based on the opinions of sales managers and account executives in newspaper, TV, radio and online-only publications.

Results of the survey, to be conducted this month, will be published in mid-December.

AdMall’s Local Media Sales Forecast, now in its fifth year, forecasts local advertising sales for legacy media, digital and mobile advertising/marketing services. It also identifies the fastest growing ad categories and uncovers what sales managers and account executives see as their greatest challenges and how they plan to overcome them.

“The Local Media Sales Forecast is the only report based on an ongoing survey of front-line sales staff and managers,” said C. Lee Smith, founder-CEO of AdMall and its parent company, Sales Development Services Inc. “NetNewsCheck’s participation in the survey will permit us to broaden our reach and provide an even more meaningful look at how 2014 local advertising and media sales are shaping up — and how management can optimize revenue.”

“TVNewsCheck publishes an annual forecast of national spot TV revenue based on interviews with financial analysts and the sales chiefs of key station groups,” said Harry A. Jessell, editor of NewsCheckMedia LLC. “We like the idea of adding a forecast of local revenue that will complete the picture for station groups while also breaking out the numbers for radio, newspaper and online-only media.”