Doug Pfaff Joins Katz Television Group

The rep firm says his new position as executive vice president of business development and partnerships highlights its commitment to “develop new business and drive revenue for all Katz partners.”

Katz Television Group today named media executive Doug Pfaff its executive vice president of business development and partnerships, effective immediately. Pfaff brings more than 25 years of media sales experience to the newly created position, most recently with Fox Sports. He will report to Leo MacCourtney, president of Katz Television Group.

In his new role, Pfaff will lead the charge to build partnerships and bring additional revenue to Katz partners through new business development. Pfaff will spearhead new business efforts advocating broadcast television to ad agencies, top-tier advertisers and Fortune 500 companies. Additionally, he is charged with driving further development and strategy for digital sales, including TV station partner’s websites and mobile video platforms.  

“As the trusted sales partner to nearly 800 television stations, providing our partners with superior growth and results is our number one priority,” said MacCourtney. “We are thrilled to have such a well-respected media expert lead our business development and partnerships team. Doug’s expertise will help showcase the power of local broadcast television and maximize results, resources and revenue for all of our broadcast partners and their advertisers.”

Prior to joining Katz, Pfaff began his career as a media buyer before moving into account executive positions at various companies, including Seltel, Telerep and Blair Television. At Blair, he was promoted to VP, group sales manager and then later to VP, director of sales.

Pfaff then took the position of VP of national advertising sales at the Home Team Sports division of Fox Sports Media Group — a role he held for seven years before being promoted to his most recent position as regional VP of Home Team Sports.

Pfaff is also a licensed member of the Interactive Advertising Bureau.


Comments (3)

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Cheryl Thorne says:

August 2, 2017 at 1:09 pm

Haven’t we been hearing this for years ???

Erin Scott says:

August 3, 2017 at 8:36 am

Wow, Katz hires a so-so Rep Firm guy to be a their new business man…. seriously, how do they even hide behind this move.

Jayson Siler says:

August 3, 2017 at 8:50 am

Rep firms are sales service operations. Their function is to maximize share of established media budgets for their respective station clients. They have never been proficient at “growing” media budgets from scratch because that’s the ad agency’s responsibility. It was a great business model while demand was robust and consistent…now? Not so much.