Fred Graver Named Digital SVP At Discovery
Discovery Communications today appointed Fred Graver SVP, digital content and social for Discovery Digital. Graver most recently was the global head of TV for Twitter.
In his new role, he will oversee the digital network teams across Discovery’s US portfolio to extend the brand’s reach across all digital media platforms.
Graver will report to Karen Leever, EVP-GM, digital media, Discovery Communications, and will be based in Discovery’s New York office.
Graver built Twitter’s US television business as head of TV and then served as global head of TV creative, responsible for building out the company’s global television team, as well as coordinating with brand strategy and revenue teams. Graver created ways for broadcasters, showrunners and talent to use Twitter to engage audiences, build loyalty, and increase ratings.
He formed and managed innovative programs across Canada, Australia, Brazil, France, Italy, the Netherlands and Germany. He created a global engagement strategy for The Voice, which was used in 12 countries, and created Global Engagement strategy for Big Brother used in 6 countries.
Prior to his roles at Twitter, Graver was EVP, programming at Travel Channel and an SVP at MTV Networks. Graver is an interactive board member for the National Academy of Television Arts and Sciences, and a board member for the Writer’s Guild Foundation.
He is member of the Producer’s Guild of America, the Writer’s Guild of America and The Writer’s Guild Initiative.
Graver has won multiple Emmy Awards, a NAACP Award, and a Webby Award.