Hearst Television Renews Nielsen Contract

Nielsen today announced that Hearst Television has signed a multiyear renewal agreement for Nielsen’s local television measurement service. The renewal is for Hearst’s 30 stations and most of the TV stations’ digital subchannels in 26 U.S. markets.

The renewal agreement provides Hearst with continued access to Nielsen local market ratings data from a variety of sources and methodologies including local people meter, viewer assignment, code reader and diary markets and a broad suite of analytical services.

“For many years, Hearst Television has successfully relied on Nielsen products and services to provide our stations greater viewership insights and to assist in providing clients marketing solutions,” said Jordan Wertlieb, Hearst Television president. “Nielsen’s investments to improve measurement and offer greater depth into consumer trends is encouraging. The new Total Audience measurement is a good example of Nielsen’s commitment to that effort and is a welcomed asset as Hearst Television continues to expand its local content to more and more platforms and devices. We are pleased to extend our relationship for years to come.”

“As one of the industry’s premier media companies and one of our most valued partners, we are pleased to renew our long-standing relationship with Hearst Television. We believe that our services will help Hearst capture incremental ad dollars and meet their strategic business priorities,” said Jeff Wender, Nielsen SVP and managing director, local television.

“Additionally, we appreciate Hearst’s support of the work we are doing to enhance our local market services,” he added. “We are investing in these enhancements to better reflect the changing media landscape and help ensure the stability, reliability and utility of our ratings data.”