KCRA-KQCA Raises $365,000+ In Tornado Relief

Hearst-owned KCRA (NBC) and KQCA (MNT) Sacramento, Calif. (DMA 20), raised more than $365,000 in just one day to help the victims of the tornado that devastated parts of Oklahoma.

“Once again, Northern Californians showed their generosity by helping us raise more than $365,000 for the American Red Cross relief efforts in Oklahoma,” said the stations’ GM Elliott Troshinsky. “The outpouring of support we received from our community to help victims of the devastation was amazing. We truly want to thank all of our viewers for their generosity.”

KCRA and KQCA did live cut-ins throughout the day Wednesday and had coverage during newscasts asking for donations. People were able to donate by calling a special hot-line or texting their donation directly to the American Red Cross. The funds raised will benefit those in areas affected by the Oklahoma tornado.

“Sacramento may be hundreds of miles from Oklahoma, but the devastation and the stories of heroism touched us all,” said Lori Waldon KCRA news director. “We are overwhelmed by the viewer response and generosity to our Oklahoma Tornado Relief Drive.”