KRON Launches Drone Following FAA Approval

Media General-owned independent KRON San Francisco (DMA 6)  has a brand new tool to use for newsgathering and to enhance storytelling — a drone.

QuadCopter4 debuted in the station’s continuing reporting on the aftermath of The Valley Fire. It has been nearly two months since the fire ravaged parts of Lake County causing more than $1.5 billion in economic losses.

“We’re always looking for new ways of providing better storytelling for our viewers,” said Aaron Pero, KRON news director. “Using the new QuadCopter4, viewers get to see just how massive the destruction was. This can take you places the reporter’s camera cannot.”

QuadCopter4 uses a DJI Inspire 1 model, which provides 360 degree views from high above. The FAA granted Media General, KRON’s parent company, permission to fly that specific drone for newsgathering.

KRON’s QuadCopter4 is flown by Mark Burnette, who in addition to being a newscast director at the station, is also a licensed pilot. “It’s great to get out of the control room and use my skills as a pilot for the station in this exciting, new way,” Burnett said. He attended a special training session in Colorado as required by the Federal Aviation Administration.

“This highlights our commitment in continuing to be a leader in using the latest technology and innovation in order to deliver the best news coverage to the bay area viewers,” said KRON VP-GM Ashley Gold Messina. “Our company has been working diligently on this initiative, so our station can give viewers a new, unique perspective in our news coverage all while following the Federal Aviation Administration rules and regulations. We’re looking forward to using this valuable resource to truly enhance the viewer experience.”