On The NAB Exhibit Floor: Qligent
Qligent | Booth N5914TK | http://www.qligent.com/
Qligent designs complete monitoring, visualization and delivery analytics solutions for broadcasters, content distributors, ad agencies, regulators and network operators.
With real-time detection of programmatic and playout issues across multiple platforms, Match provides a cloud-based “As-Run audit trail for the IP era”
The latest software addition to the company’s flagship Qligent Vision cloud-based delivery analytics platform, Match will be demonstrated. As a real-time, automated solution that monitors by exception, Vision Match can mine, compare, and analyze a tremendous amount of data and relay just the most meaningful information to those responsible for the content’s brand reputation. More importantly, Match gives broadcasters—as well as advertisers, regulators, and other stakeholders—the means of quickly answering such questions as:
- Did the right show (or advertisement) play on the right channel at the right time?
- Was the right number of local ads inserted at the right time?
- Was foreign language audio assigned to the right audio track?
- Were any aspect ratio conversions injected such as pillar bars or letter boxes?
Match finds programmatic discrepancies like these by decoding the transport- or IP-based stream back to baseband video and audio, and then comparing that to ancillary reference data that was captured of that program in its native state prior to distribution. When combined with other Vision modules, additional analysis can be conducted such as whether proper closed captioning was displayed, audio loudness compliance, whether intended watermarks were present, verification of proper DPI trigger insertion, and percentage-based quality degradation from the original material.
When Match detects a programmatic error or mismatch, it automatically alerts on-duty operators and/or notifies the administrator of the issue via email or SMS message. It also generates a video recording of the reference and monitored streams for side-by-side playback so broadcasters can easily verify exactly what went wrong and where. According to Korte, this in-depth analysis can only be effectively managed by an automated, purpose-built, cloud-based solution like Match on the Vision platform.
The Vision platform’s comprehensive analytical capabilities now encompass four major areas of concern: the detection of compliance errors (regulatory/SLA), objective errors (QoS), subjective errors (QoE), and programmatic errors (expected presentation to the end user). By leveraging Vision’s broader data analytics processing, Match gives broadcasters unprecedented visibility of their entire broadcast supply chain, including the terrestrial, cable, satellite, IPTV, mobile, OTT, and social media services that deliver their branded shows to a potentially global audience.
Read all of TVNewsCheck‘s NAB 2018 news here.