Rentrak Adds NBC O&O KNSD San Diego

Rentrak has signed a TV measurement agreement with KNSD, the NBC-owned station in San Diego (DMA 28).

KNSD joins other NBC-owned stations — KNBC Los Angeles, KXAS Dallas-Ft. Worth, WTVJ Miami-Ft. Lauderdale and WRC Washington — in using Rentrak’s services. Additionally, KNSD and the other NBC client stations are using Rentrak auto and political advanced demographics to sell the value and relevance of their audiences, not just its size.

“We are excited to add Rentrak as we are always looking for ways to maximize our customers investment with NBC 7,” said KNSD President-GM Dick Kelley. “Rentrak’s advanced political and automotive demographics give us the tools we need to provide our advertisers with the best and most relevant audience information available.”