Rentrak Adds WIS Columbia, SC

Rentrak Corp. today announced an expanded multi-year StationView Essentials contract with Raycom for its NBC affiliate WIS Columbia, S.C. (DMA 77).

With the addition of WIS, Rentrak provides its audience measurement information and services to 23 Raycom stations across 18 markets.

“We are excited to be joining the other Raycom stations in this agreement with Rentrak,” said Donita Todd, VP-GM of WIS.  “This data gives us insights on our audience you can’t get anywhere else 365 days a year. It also helps our agencies and advertisers target the specific audiences they need through the integration of Polk Automotive, Political Proclivity and Simmons data.”

Rentrak provides daily measurement of all TV networks in all 210 U.S. media markets and features a fully-integrated system of detailed satellite, telco and cable TV viewing data that incorporates information from over 19 million televisions.