Tegna Invests In Whistle Sports

Tegna Inc. today announced an investment in Whistle Sports, a global sports media company. Tegna will also have a seat on Whistle Sports’ board of directors.

Whistle Sports, launched in 2014, is a digital video network powered by a network of next-generation athletes and video creators who produce content and build viewing communities. Whistle Sports features a library of more than 230,000 videos and 1,720 channels that drive more than 600 million video views each month.

Whistle Sports’ content creators include Dude Perfect, Paul Rodriguez, Brodie Smith, Jeremy Lin and Indi Cowie.

“Whistle Sports is an emerging powerhouse that has built a unique set of content and distribution capabilities that set the digital video network apart,” said Gracia Martore, Tegna president-CEO. “This investment and strategic partnership will not only enable both of our companies to reach valuable new audiences, it will also combine our respective expertise to create more innovative content and advertising solutions.”

“We launched the company with the belief that young millennial fans were looking for new ways to engage with sports and built a team and community committed to serving them on the places and platforms where they were spending more of their time,” said Whistle founder and CEO John West. “We are thrilled by the enthusiasm, confirmation and commitment from Tegna and their strong support for our continued growth.”